JATA旅博2013|9月12日-15日東京ビッグサイトに開催

JATA Travel Showcase 2013

September 12(Thu)-15(Sun),2013

Tokyo Big Sight East Exhibition Hall 1,2,3,6

  • Travel Showcase
  • JATA Torism Forum
  • International Business Meeting
  • Awards Commendation
TOP PAGE > JATA Tourism Forum
JATA国際観光フォーラム

The JATA Tourism Forum 2013 will explore and SWOT analyze market data from the Eastern Asian nations through the discussions, seminars, and symposiums taking place over the two days. Future growth and development of the East Asian market will be examined.

*Program, venue, and schedule as of September 1, 2013. Changes may be made without notice.

Program – September 13 (Fri)

Market Up-date Seminar

8:30~9:45  East Exhibition Hall 6-Special Seminar Room(K)

A yearly held seminar on latest Japanese tourism trends and information on current situations for international tourists bureaus, tour related organizations, and private sector sellers planning to enter the Japanese market. The seminar will be conducted in English.

Speakars
:Mr. Tetsunori DAMBARA
Managing Director, MIKI Tourist Japan
:Ms. Marjorie L. DEWEY
President, Connectworldwide Japan

Today’s Current in East Asia

13:00-17:00 East Exhibition Hall 6 – Forum Stage

Master of Ceremony
:Mr. Hiroshi KUROSU
Chief Researcher, Japan Travel Bureau Foundation
Keynote Speech
:Mr. Taleb RIFAI Secretary General, World Tourism Organization (UNWTO)

Session1

The Rapidly Growing Asian Market
and Significance for Tourism Industry

Panelists

Mr_Taleb_Rifai

Mr. Taleb RIFAI

Secretary General, World Tourism Organization (UNWTO)

Taleb Rifai (Jordanian national born in 1949) was elected as Secretary-General of the World Tourism Organization (UNWTO) at the General Assembly, Astana, Kazakhstan, in October 2009 and begun his four-year term on the 1st January 2010. He assumed the functions of Secretary-General ad interim of the World Tourism Organization since 1st March 2009 and served as Deputy Secretary-General from February 2006 to February 2009.

Mr. Rifai has an extensive background in international and national public service, the private sector and academia. Prior to joining UNWTO he was the Assistant Director General of the International Labour Organization (ILO). Mr. Rifai has also served in several ministerial portfolios in the Government of Jordan: Minister of Planning and International Cooperation, Minister of Information and Minister of Tourism and Antiquity.

As CEO of Jordan’s Cement Company, Mr. Rifai successfully led the first large-scale privatization and restructuring scheme in Jordan during the mid-1990’s. Other positions he has held include Director of the Economic Mission to Washington DC and Director General of the Investment Promotion Corporation of Jordan.

Until 1993, Mr. Rifai was involved in research, teaching and practicing Architecture and Urban Design in Jordan and the USA. He has a Ph.D. in Urban Design and Regional Planning from the University of Pennsylvania in Philadelphia, an M.A. in Engineering and Architecture from the Illinois Institute of Technology (IIT) in Chicago, and a BS.c. in Architectural Engineering from the University of Cairo in Egypt.

Mr_David_Scowsill

Mr. David SCOWSILL

CEO Adviser, World Travel & Tourism Council (WTTC)

Prior to joining WTTC in November 2010, David worked for 6 years in private equity and venture capital, completing deals in technology and travel sectors.

David was CEO of Opodo, pan-European online travel company from 2002 to 2004, building the business from start up to a €500mn transaction turnover, before it was sold to Amadeus.

He joined the board of Hilton International in 1997 as senior VP sales, marketing and IT, leading the brand re-unification programme between the two Hilton shareholder companies. David rejoined British Airways from 1993 to 1997 as regional general manager Asia/Pacific. He established the Joint Service Agreement and global alliance with Qantas.

He joined American Airlines in 1991 as managing director sales, Europe Middle East and Africa.
David’s earlier career was with British Airways, with a variety of operational and sales roles in US, Europe, Latin America, Gulf States, Africa, and Asia.

Panelists
:Mr. Hiromi TAGAWA
 Vice Chairman, Japan Association of Travel Agents  (JATA)
/CEO, JTB Corp.
Moderator
:Mr. Yoshiaki HOMPO
Professor, Tokyo Metropolitan University/
Former Commissioner of Japan Tourism Agency

Session2

Industry Talk: Untapped Market Potentials in Northeast Asia

Panelists
:Mr. John KOLDOWSKI
Pacific Asia Travel Association (PATA)
:Mr. Moo-Seung YANG
Chairman, Korea Association of Travel Agents (KATA)
:Mr. Jason WANG
Chairman, LION GROUP
Moderator
:Mr. Hiroshi KUROSU
Chief Researcher, Japan Travel Bureau Foundation

We are all aware that Asian tourism demand is growing, but how much do we really know about specific markets like South Korea and Taiwan? Significant improvements to your portfolio may be achieved if you learn about the features of each market. This session will explore the potentialities of the two markets, in combination with the Japan market. It will further examine how outbound tour operators can collaborate across borders.

Program – September 14 (Sat)

The 2nd day of Tourism Forum 2013 will hold symposiums that will analyze the issues and challenges that the industry presently faces. Industry professionals from around the world will share their views on each topic and look into future development.

Morning Session

10:30~12:00 East Exhibition Hall 6 – Forum Stage

Consolidating a Japan Tourism Brand and Establishing
Japan as a Tourism Nation
-Challenge of the Quality Assurance System for Tour Operators-

Panelists
:Mr. Hiroyuki KOBAYASHI
Representative Director,
Chubu Region Institute for Social and Economic Research
:Mr. Tomohiro IGUCHI
Representative Director,
Snow Country Region General Incorporated Association
:Mr. Kazuaki MARUO
Director of the Board,
Japan Association of Travel Agents  (JATA)/
CEO, Nippon Travel Agency Co., Ltd.
:Mr. Yasuhiro SHINOHARA
Vice Commissioner for International Affairs
Japan Tourism Agency.
Moderator
:Mr. Hiroyasu SATO
Professor, Tourism Management Dept.,
Matsumoto University

JATA has set up the Quality Assurance System for Tour Operators to promote the safety and quality of travel to Japan. The session will discuss the system along with the policies of other countries.

Afternoon Session

12:00~17:30 East Exhibition Hall 6 – Special Seminar Room

Special Seminar Room (J)

14:00~15:30
Collaboration of Media and Tourism Promotion

Moderator
:Mr. Naohiro FUKAWA 
Director, Mile Post Consultants, Inc.
Panelists
:Mr. Hideki TOMIOKA
Director, Marketing & Promotion Department, Japan National Tourist Office
:Mr. Valentino CABANSAG
Tourism Attaché, Embassy of the Philippines Tokyo
:Mr. Nelson ALCANTARA
Editor-in-chief, eTurboNews
:Mr. Tamotsu IWAGAKI
Producer,TV MAN UNION,INC.

The session will look into how other countries benefit from the collaboration of promotion by the media targeting the general public and promotion of the industry of the most recent products.

16:00~17:30
Recovering From Disasters and Terrorism

Moderator
:Mr. Masato TAKAMATSU
Managing Director & Cheif Reserch Officer, Japan Tourism Marketing Co.
Panelists
:Mr. David LEUNG
Regional Director - Japan,Hong Kong Tourism Board
:Mr. Rick VOGEL
Board of Directors, Pacific Asia Travel Association (PATA)/ Presidert, Include, Ltd.
:Mr. Kazuhiro TANIAI
General Manager Headquarters
CS・ES administrative headquarters CS・ES generalization,
Quality control&Market research Department, H.I.S. Co.,Ltd.

How did the travel markets hit by natural disasters and terrorism recover? What is the role of the government, travel industry, and consumers in the recovery process? The discussion will be based on past examples and experiences.

Special Seminar Room (K)

12:00~13:30
How to Promote MICE

Moderator
:Mr. Yoshiro ISHIHARA 
Director, Editor of Chief, Wing Aviation Press Co.,Ltd.
Panelists
:Ms.Harumi KAGAWA
General Manager, Sales department 7,
Event Convention Congress Headquarters Company, Kinki Nippon Tourist Co.,Ltd
:Mr. Makoto HIROE
Corporate Officer Director,
MICE City Marketing Laboratory,
Japan Convention Services. Inc
:Mr. Ken AKAOKA
Culture and Tourism Bureau City of Yokohama,
Tourism and Convention Promotion Department

More and more areas in Japan are trying to attract MICE visitors in addition to international meetings. The symposiums will look for possibilities for the travel industry to engage in further advancements of MICE travel.

14:00~15:30
How Travel Agencies Can Secure Tour Safety

Moderator
:Mr. Takashi KANNO 
General Manager, Overseas Department, Kinki Nippon Tourist Co.,Ltd.
Panelists
:Mr. Satoshi SHIBAZAKI
Director Sales Dept., GLOBAL YOUTH BUREAU CO.,LTD
:Mr. Hiroshi KAWAHATA
Director, EURASIA TRAVEL CO.,Ltd.

Today, tourism related accidents are recurring throughout the world. The session will look into strategies implemented by various organizations and their solutions for securing safety.

16:00~17:30
Examining Cross Border Destination Promotion

Moderator
:Mr. Shigeyoshi NOTO 
Managing Director, Finnish Tourist Board
Panelists
:Mr. Yoichi HAYASE
Director, Japan/ Asia Strategy Director, Brand USA
:Mr. Edouard Tripkovic KATAYAMA
Head of Representative Office, Croatian National Tourist Board
:Mr.Yu MURATA
Planning and Tourism Department Director,
Chubu District Transport Bureau Ministry of Land,
Infrastructure, Transport and Tourism

The attraction of sightseeing that exists regardless of administrative borders increases competition and has been an important strategy for the tourism industry and receiving destinations. The session will look into how to create a master plan while comparing market-centered promotion and promotion by receiving destinations.

*『 Analyzing the Asian Market 2013 / 2014 』 is cancelled due to unforeseen circumstances.

Admission Fees

※One-person admission

2-Day Participation Fee

Fee includes participation to all JATA Tourism Forum programs and entrance to the JATA Travel Showcase.

Membership Participation Fee
JATA Members 10,000 JPY/person
Non JATA Members 12,000 JPY/person

1-Day Participation Fee

Fee includes a 1-day participation to JATA Tourism Forum and entrance to the JATA Travel Showcase.

Membership Participation Fee
JATA Members 5,000 JPY/person
Non JATA Members 6,000 JPY/person

Market Up-date Seminar only Participation Fee

Fee includes participation to the Market Up-date Seminar held on September 13 and entrance to the JATA Travel Showcase.

Membership Participation Fee
JATA Members
Non JATA Members
3,000 JPY/person

For participation, please register at “Registration- JATA International Business Meeting” below. If there are any vacant seats on the day, we accept your application for a seminar / a lecture in each venue.

Travel Showcase Exhibitors

One free participation for Travel Showcase Exhibitors is provided for every Standard Booth or every 18 ㎡ (2 Space exhibition) of space. Participation guide will be announced later. In case of exhibitor, online registration is unnecessary unless more participants are desired for a separate fee.

Registration

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